Alex Berry |
ACD / Art Director
Pizza Can’t
Doctor’s Orders
Emergency Pizza
Sling Lets You Do That
Vin De Sandwich
Sad Old Paperboy
Plowing For Pizza
Carryout Tips
_+ Sketches +_
About
Pizza Can’t, The Domino Can | Domino’s
When pizza can’t, the Domino can. Instead of harping on all the positives about a brand as they launch their new namesake product, we decided to point out all of the inherent flaws that our cornerstone product has created.
Is the Domino pizza's first Fast-Food Icon? We think so, we gave the Domino our namesake and we want everyone to see how it stacks up to the Fast Food Hall of Fame. This digital extension gave away an addtional $1MM in free Dominos and positioned the Domino on the Mt Rushmore of QSR.
With NYFW lining up with our launch, we created an exclusive tote. Proving to these fashionable streets that the Domino is a far more portable accessory than your typical pizza.
. 
. 
To prove that the Domino games better than pizza, we partnered with Minecraft to release a line of exclusive boxes and in-game gear. To show it off we enlisted the help of a handful of creators and even reskinned the Domino’s Tracker.
