Emergency Pizza | Domino’s
Everyone could use an Emergency Pizza, a free pizza to have on hand when shit hits the fan.
When you order from Domino’s online, they'll give you a free pizza to use when you need it most. So next time you burn dinner, have your in-laws drop by, stub your toe, fail organic chemistry, lose your lunch to a wild animal, get a flat tire, shave off an eyebrow, roll your ankle, or accidentally reply all to a company-wide email, you'll have an Emergency Pizza ready and waiting.
We took the usual BOGO deal and elevated it to be something greater.Featured on The Late Show and Saturday Night Live, Emergency Pizza resulted inover 9.25 million redemptions, drove millions of Domino’s loyalty sign-ups, and earned over 2.5 billion earned media impressions. And if you’re into business, you’ll be delighted to hear that Emergency Pizza contributed to a 2.8% increase in same-store sales for the fourth quarter of 2023.
Awards:
Effie - GoldAd Age Small Agency Awards - Campaign of the Year - Silver
Clio - Partnerships & Collaborations - Silver
But we didn’t stop there, with some 37 million Americans having their federal student loan payments resume after being paused for 3+ years we decided to ease the pain and launch an extension of the Emergency Pizza program by giving away an additonal $1 million worth of FREE Emergency Pizzas.
Squid Game Seaon 2 | Domino’s + Netflix
Found yourself on the verge of being eliminated from Squid Game? That calls for an Emergency Pizza.
Emergency Pizza IR | Domino’s +
Stefon Diggs
When a season ending injury delivers a blow to your fantasy team, Domino's gives You a free Emergency Pizza. With Stefon Diggs being placed the IR, after starting the first 8 weeks as a top 10 receiver in fantasy football, some of the 40 million-plus fantasy football players across the country were in need of a pick-me-up.
When a season ending injury delivers a blow to your fantasy team, Domino's gives You a free Emergency Pizza. With Stefon Diggs being placed the IR, after starting the first 8 weeks as a top 10 receiver in fantasy football, some of the 40 million-plus fantasy football players across the country were in need of a pick-me-up.
Domino’s Domination | Domino’s + Twitch
Found yourself sucked into Fortnite during a streaming glitch? That calls for an Emergency Pizza. Partnering with Twitch we built out custom in-game experinces in Fortnite, as well as hosted a series of co-branded streams on Twitch.

We also designed a custom Emergency Pizza box for the 9.25 million customers who redeemed their Emergency Pizzas.

