Alex Berry | Art Director
Emergency Pizza
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Emergency Pizza | Domino’s
Everyone could use an Emergency Pizza, a free pizza to have on hand when shit hits the fan.
When you order from Domino’s online, they'll give you a free pizza to use when you need it most. So next time you burn dinner, have your in-laws drop by, stub your toe, fail organic chemistry, lose your lunch to a wild animal, get a flat tire, shave off an eyebrow, roll your ankle, or accidentally reply all to a company-wide email, you'll have an Emergency Pizza ready and waiting.
We took the took the usual BOGO deal and elevated it to be something greater.Featured on The Late Show and Saturday Night Live, Emergency Pizza resulted inover 9.25 million redemptions, drove millions of Domino’s loyatly sign ups, and earned over 2.5 billion earned media impressions.
But we didn’t stop there, with some 37 million Americans having their federal student loan payments resume after being paused for 3+ years we decided to ease the pain and launch an extension of the Emergency Pizza program by giving away an additonal $1 million worth of FREE Emergency Pizzas.
Oh and we also designed a custom Emergency Pizza box for the 9.25 million customers who redeemed their Emergency Pizzas.
