https://alexrberry.com Alex Berry's Book Mon, 31 Aug 2026 23:23:23 +0000 https://alexrberry.com en https://alexrberry.com/Home Wed, 12 Jun 2019 06:33:11 +0000 Alex Berry's Book https://alexrberry.com/Home https://alexrberry.com/About Wed, 12 Jun 2019 06:33:12 +0000 Alex Berry's Book https://alexrberry.com/About <img width="1177" height="1063" width_o="1177" height_o="1063" data-src="https://freight.cargo.site/t/original/i/4fc12a4fe77d38d16b7174f2b6406d4e64ad89aab536fc4f41da2839052bb253/JUNE25.png" data-mid="236239403" border="0" src="https://freight.cargo.site/w/1000/i/4fc12a4fe77d38d16b7174f2b6406d4e64ad89aab536fc4f41da2839052bb253/JUNE25.png" /> https://alexrberry.com/Pizza-Can-t Mon, 31 Aug 2026 23:23:23 +0000 Alex Berry's Book https://alexrberry.com/Pizza-Can-t Pizza Can’t, The Domino Can&nbsp;| Domino’s When pizza can’t, the Domino can. Instead of harping on all the positives about a brand as they launch their new namesake product, we decided to point out all of the inherent flaws that our cornerstone product has created. Is the Domino pizza's first Fast-Food Icon? We think so, we gave the Domino our namesake and we want everyone to see how it stacks up to the Fast Food Hall of Fame. This digital extension gave away an addtional $1MM in free Dominos and positioned the Domino on the Mt Rushmore of QSR.&nbsp; With NYFW lining up with our launch, we created an exclusive tote. Proving to these fashionable streets that the Domino is a far more portable accessory than your typical pizza. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/157a25c5c932fbd94a4a388bc41d95df21c5e02d8782133a54f4028814fedde1/Tote_9x16_1.jpg" data-mid="251718566" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/157a25c5c932fbd94a4a388bc41d95df21c5e02d8782133a54f4028814fedde1/Tote_9x16_1.jpg" />. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4104c457571c396911d07083d170a2eef6458c1551b289c133f4228d53400734/Tote_9x16_4.jpg" data-mid="251718567" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/4104c457571c396911d07083d170a2eef6458c1551b289c133f4228d53400734/Tote_9x16_4.jpg" />. &nbsp;<img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/be58d1d64d0dd670d28851c18f2f8e02329edcd6b1544591fca2326592ee9e56/Tote_9x16_9.jpg" data-mid="251718568" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/be58d1d64d0dd670d28851c18f2f8e02329edcd6b1544591fca2326592ee9e56/Tote_9x16_9.jpg" /> To prove that the Domino games better than pizza, we partnered with Minecraft to release a line of exclusive boxes and in-game gear. To show it off we enlisted the help of a handful of creators and even reskinned the Domino’s Tracker. <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/d38458485fd62461e49e285b9c1d1538da278ca6d60cadf281fe48362b9d0a40/26_April_Shot_15_Individual_Minecraft_Isolated_R2-3.jpg" data-mid="252016104" border="0" src="https://freight.cargo.site/w/1000/i/d38458485fd62461e49e285b9c1d1538da278ca6d60cadf281fe48362b9d0a40/26_April_Shot_15_Individual_Minecraft_Isolated_R2-3.jpg" /> https://alexrberry.com/Emergency-Pizza-1 Tue, 28 Jul 2026 17:40:13 +0000 Alex Berry's Book https://alexrberry.com/Emergency-Pizza-1 Emergency Pizza&nbsp;| Domino’s Everyone could use an Emergency Pizza, a free pizza to have on hand when shit hits the fan.When you order from Domino’s online, they'll give you a free pizza to use when you need it most. So next time you burn dinner, have your in-laws drop by, stub your toe, fail organic chemistry, lose your lunch to a wild animal, get a flat tire, shave off an eyebrow, roll your ankle, or accidentally reply all to a company-wide email, you'll have an Emergency Pizza ready and waiting. We took the usual BOGO deal and elevated it to be something greater.Featured on The Late Show and Saturday Night Live, Emergency Pizza resulted inover 9.25 million redemptions, drove millions of Domino’s loyalty sign-ups, and earned over 2.5 billion earned media impressions. And if you’re into business, you’ll be delighted to hear that Emergency Pizza contributed to a 2.8% increase in same-store sales for the fourth quarter of 2023.&nbsp; Awards:Effie - GoldAd Age Small Agency Awards - Campaign of the Year - SilverClio - Partnerships &amp; Collaborations - Silver But we didn’t stop there, with some 37 million Americans having their federal student loan payments resume after being paused for 3+ years we decided to ease the pain and launch an extension of the Emergency Pizza program by giving away an additonal&nbsp; $1 million worth of FREE Emergency Pizzas. Squid Game Seaon 2 | Domino’s +&nbsp; NetflixFound yourself on the verge of being eliminated from Squid Game? That calls for an Emergency Pizza. Emergency Pizza IR | Domino’s + Stefon Diggs When a season ending injury delivers a blow to your fantasy team, Domino's gives You a free Emergency Pizza. With Stefon Diggs being placed the IR, after starting the first 8 weeks as a top 10 receiver in fantasy football, some of the 40 million-plus fantasy football players across the country were in need of a pick-me-up. Domino’s Domination &nbsp;| Domino’s + TwitchFound yourself sucked into Fortnite during a streaming glitch? That calls for an Emergency Pizza. Partnering with Twitch we built out custom in-game experinces in Fortnite, as well as hosted a series of co-branded streams on Twitch. &nbsp;<img width="1920" height="1472" width_o="1920" height_o="1472" data-src="https://freight.cargo.site/t/original/i/6d374e1ddf7430190297b70311ef151596df6797fe6480faf3daf05c89d4f98b/Dominos_Glitch_EmergencyPizza_PR_3.png" data-mid="250793631" border="0" src="https://freight.cargo.site/w/1000/i/6d374e1ddf7430190297b70311ef151596df6797fe6480faf3daf05c89d4f98b/Dominos_Glitch_EmergencyPizza_PR_3.png" /> We also designed a custom Emergency Pizza box for the 9.25 million customers who redeemed their Emergency Pizzas. <img width="3354" height="2250" width_o="3354" height_o="2250" data-src="https://freight.cargo.site/t/original/i/60221b85312470bec159980f2aac3527712217bd187284d5665f4e9f6eed1fc9/EM_Pizza_PizzaBox_v1_PR.png" data-mid="250793616" border="0" src="https://freight.cargo.site/w/1000/i/60221b85312470bec159980f2aac3527712217bd187284d5665f4e9f6eed1fc9/EM_Pizza_PizzaBox_v1_PR.png" /> https://alexrberry.com/Sling-Lets-You-Do-That Tue, 06 Aug 2024 15:54:18 +0000 Alex Berry's Book https://alexrberry.com/Sling-Lets-You-Do-That Sling Lets You Do That | Sling Sling lets you do that. Even if “that” is stealing a TV from a lonely prospector, or being such a sad clock boy that you risk your life for a better TV provider. https://alexrberry.com/Vin-De-Sandwich Wed, 12 Jun 2019 06:33:12 +0000 Alex Berry's Book https://alexrberry.com/Vin-De-Sandwich Vin De Sandwich |&nbsp;Jimmy John’s︎ https://www.wine.com/product/jimmy-johns-vin-de-sandwich-pinot-noir-2017/525403 Why would Jimmy John’s make a wine? Well for a sandwich. The Frenchie was the first sandwich launch in over 10+ years and we were given the opportunity to take action and make its launch memorable. We decided that a sandwich of this quality needed a pairing that would prove just how great it’s ingredients were, and we couldn't find one so we made our own. With the launch of the Frenchie we launched Vin De Sandwich, a small batch Pinto from Chalone, California that was perfectly curated with the five ingredients of our new sandwich. The wine was then put on Wine.com for sale and toured the infamous Aspen Food and Wine Festival proving just how far we will go to show our love for sandwiches.&nbsp; <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/0497332642f2e194ced1a03d9159a3fd0e18077bb95b6e7d31c36e50618ef83f/Img_04_down.png" data-mid="44268097" border="0" src="https://freight.cargo.site/w/1000/i/0497332642f2e194ced1a03d9159a3fd0e18077bb95b6e7d31c36e50618ef83f/Img_04_down.png" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/ef87891b5ead648fd97e01235f6ec594bc5adfd339820fe2007dc4cde564d1e7/Img_03_down.png" data-mid="44268096" border="0" src="https://freight.cargo.site/w/1000/i/ef87891b5ead648fd97e01235f6ec594bc5adfd339820fe2007dc4cde564d1e7/Img_03_down.png" /> Just after the release of Vin De Sadnwich we took on The 2019 Aspen Food &amp; Wine Festival, giving Legendary Chefs, Master Somms, and some of the wine worlds greatest figures a sample of our perfect pairing. We even got the stamp of approval from Dewayne Wade and Andrew Zimmern.&nbsp; <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/4c9df107080355b136accf45dec14424f07f93ab59a78f7c62c960ffb8a19d1a/Image-from-iOS-2.jpg" data-mid="44950491" border="0" src="https://freight.cargo.site/w/1000/i/4c9df107080355b136accf45dec14424f07f93ab59a78f7c62c960ffb8a19d1a/Image-from-iOS-2.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/e8e6f30dc3aacbac960d5b3425f4fed74cfb0726080e9a3d9dd93c62fd93bed1/Image-from-iOS-4.jpg" data-mid="44950489" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/e8e6f30dc3aacbac960d5b3425f4fed74cfb0726080e9a3d9dd93c62fd93bed1/Image-from-iOS-4.jpg" /> &nbsp; &nbsp;&nbsp;<img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/bdb9bb2faa93fd2b24c5b239aee7b399bf9b7851ec59d55c64e09d546ec1a7af/Image-from-iOS-3.jpg" data-mid="44950490" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/bdb9bb2faa93fd2b24c5b239aee7b399bf9b7851ec59d55c64e09d546ec1a7af/Image-from-iOS-3.jpg" /> <img width="2485" height="1503" width_o="2485" height_o="1503" data-src="https://freight.cargo.site/t/original/i/80f74746dbab36c45558e005c132ae81753876a4a770684429f71cc2665f913a/wine.com_Mokcup.gif" data-mid="44381082" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/80f74746dbab36c45558e005c132ae81753876a4a770684429f71cc2665f913a/wine.com_Mokcup.gif" /> https://alexrberry.com/Plowing-For-Pizza Wed, 11 Oct 2023 15:44:42 +0000 Alex Berry's Book https://alexrberry.com/Plowing-For-Pizza Plowing For Pizza&nbsp;| Domino’shttps://www.dominos.com/plowing-for-pizza/ Cold roads shouldn’t get in the way of hot pizza. That’s why we gave 20 towns a piece of $500,000 in city infustrcutre grants to ensure that their roads are clear for carryout when it snows. &nbsp; Awards:Clio - Silver <img width="2338" height="1350" width_o="2338" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5c451f74a63e8530702ed49cb4029732ab0e8035af0591f9a0c9772f34e202c7/PLOWING-SOCIAL.png" data-mid="229792058" border="0" src="https://freight.cargo.site/w/1000/i/5c451f74a63e8530702ed49cb4029732ab0e8035af0591f9a0c9772f34e202c7/PLOWING-SOCIAL.png" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8a52f925ae1ebdae3a7dd2e40b1663f78c2617bfac73f10163b6d21e4372e533/20240116_Dominos_1-2.jpg" data-mid="207894374" border="0" src="https://freight.cargo.site/w/1000/i/8a52f925ae1ebdae3a7dd2e40b1663f78c2617bfac73f10163b6d21e4372e533/20240116_Dominos_1-2.jpg" /> <img width="1816" height="2420" width_o="1816" height_o="2420" data-src="https://freight.cargo.site/t/original/i/f433fc7b74f332066e5daed255cb95d9c51c9c33e92d49f16e3276aaeebb324d/Ypsi-Plowing-for-Pizza-pictures-3-1.jpeg" data-mid="207894394" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/f433fc7b74f332066e5daed255cb95d9c51c9c33e92d49f16e3276aaeebb324d/Ypsi-Plowing-for-Pizza-pictures-3-1.jpeg" />. &nbsp; &nbsp;&nbsp; <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/f669cce812012fff579105ef36b22c7ce21c96f592878876a73aac3a874deb57/Ypsi-Plowing-for-Pizza-pictures-4.jpg" data-mid="207894377" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/f669cce812012fff579105ef36b22c7ce21c96f592878876a73aac3a874deb57/Ypsi-Plowing-for-Pizza-pictures-4.jpg" /> <img width="2334" height="1734" width_o="2334" height_o="1734" data-src="https://freight.cargo.site/t/original/i/4692cba55bb216dc7430d4a586c71bf42feaeae543bea2859618b21ab950fc6e/Screenshot-2024-03-29-at-2.41.38-PM.png" data-mid="207894477" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/4692cba55bb216dc7430d4a586c71bf42feaeae543bea2859618b21ab950fc6e/Screenshot-2024-03-29-at-2.41.38-PM.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c2808c56f76ce18b1804b29deeb885aee2df762c7c3200b6109bfaa876d4255b/P4P_AssetKit.jpg" data-mid="207894487" border="0" src="https://freight.cargo.site/w/1000/i/c2808c56f76ce18b1804b29deeb885aee2df762c7c3200b6109bfaa876d4255b/P4P_AssetKit.jpg" /> https://alexrberry.com/Sad-Old-Paperboy Fri, 18 Feb 2022 19:17:56 +0000 Alex Berry's Book https://alexrberry.com/Sad-Old-Paperboy Sad Old Paperboy&nbsp;| Sling The tale of a paperboy who never retired from his childhood job, despite being 30 years old, and working in a neighborhood full of people who have a better way to get the news. The real sad old paperboys were’nt afraid to respond.&nbsp; <img width="1920" height="2641" width_o="1920" height_o="2641" data-src="https://freight.cargo.site/t/original/i/3f87e7e6d48de418dce1d5122b3870b00636dc552f9674381aa7a6b93c16a32a/Untitled-13.png" data-mid="228726058" border="0" src="https://freight.cargo.site/w/1000/i/3f87e7e6d48de418dce1d5122b3870b00636dc552f9674381aa7a6b93c16a32a/Untitled-13.png" /> https://alexrberry.com/Carryout-Tips-1 Fri, 22 Nov 2024 18:28:24 +0000 Alex Berry's Book https://alexrberry.com/Carryout-Tips-1 Carryout Tips&nbsp;| Domino’s Facing a labor shortage Domino’s is paying it’s customers to pick up their own pizzas. Becuase when you carry out, you’re the delivery driver. Awards: Effie - Gold D&amp;AD - Graphite Pencil&nbsp; Clio - Silver: Creative Effectiveness Clio - Bronze: Acquisition and RetentionOne Show - Merit https://alexrberry.com/_-Sketches-_ Wed, 12 Jun 2019 16:21:22 +0000 Alex Berry's Book https://alexrberry.com/_-Sketches-_ _+ Sketches +_ <img width="1287" height="848" width_o="1287" height_o="848" data-src="https://freight.cargo.site/t/original/i/0934b4cc9eaf9f862793162d0b79d530f802e116346d6cf912cd4117c42e2f18/FINALCALLArtboard-1.png" data-mid="226958614" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0934b4cc9eaf9f862793162d0b79d530f802e116346d6cf912cd4117c42e2f18/FINALCALLArtboard-1.png" /><img width="1200" height="1350" width_o="1200" height_o="1350" data-src="https://freight.cargo.site/t/original/i/485061ba0653f7555ee00eb79d6d1025e54cd65083862d1c6ef847e406f910d6/slam.jpg" data-mid="252697238" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/485061ba0653f7555ee00eb79d6d1025e54cd65083862d1c6ef847e406f910d6/slam.jpg" /><img width="3074" height="2705" width_o="3074" height_o="2705" data-src="https://freight.cargo.site/t/original/i/2dc1f2ddc7d362eff7df8df55470bf2216a5daa6485cace6b56fe135740b1be3/WALLPAPER_0001_Layer-Comp-2.png" data-mid="226958612" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/2dc1f2ddc7d362eff7df8df55470bf2216a5daa6485cace6b56fe135740b1be3/WALLPAPER_0001_Layer-Comp-2.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/11ea815ffdbd261b6a8cfc736c7f5959d89616ab7c314c16f1a861aa60c3b32a/Garden-WorkingArtboard-1.jpg" data-mid="192842568" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/11ea815ffdbd261b6a8cfc736c7f5959d89616ab7c314c16f1a861aa60c3b32a/Garden-WorkingArtboard-1.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c3ba9677b14f8132b35ffcb21ccb86e9debe5c848aace89314a78b624a897dd9/Garden-WorkingArtboard-1-copy.jpg" data-mid="192842566" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/c3ba9677b14f8132b35ffcb21ccb86e9debe5c848aace89314a78b624a897dd9/Garden-WorkingArtboard-1-copy.jpg" />.&nbsp; &nbsp;<img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/92bed10d07ed11836bae9dafaa561ca5c9c7f3bf46c27bbde13d8865bae70000/Garden-WorkingArtboard-2.jpg" data-mid="192842565" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/92bed10d07ed11836bae9dafaa561ca5c9c7f3bf46c27bbde13d8865bae70000/Garden-WorkingArtboard-2.jpg" /> <img width="1200" height="1350" width_o="1200" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bd5e9019798c1b0a62c107df7c62c2381d1c90ddbdef7b6f37db31df7153e1ef/BENEFITES-copy.jpg" data-mid="252697241" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/bd5e9019798c1b0a62c107df7c62c2381d1c90ddbdef7b6f37db31df7153e1ef/BENEFITES-copy.jpg" /><img width="2958" height="3912" width_o="2958" height_o="3912" data-src="https://freight.cargo.site/t/original/i/f4e68cdc0466d6e0f7f1e5f3f9d119dc6e4a57916d997ae9aed15aa200f6c87c/WALLPAPER_0002_Layer-Comp-3.png" data-mid="226958646" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/f4e68cdc0466d6e0f7f1e5f3f9d119dc6e4a57916d997ae9aed15aa200f6c87c/WALLPAPER_0002_Layer-Comp-3.png" /><img width="1080" height="553" width_o="1080" height_o="553" data-src="https://freight.cargo.site/t/original/i/05f2cc2baafb3b90159062c0a949257c9f4ed555cebf3a165f8cb784ffa40a3d/BEEP_WEB.png" data-mid="192842482" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/05f2cc2baafb3b90159062c0a949257c9f4ed555cebf3a165f8cb784ffa40a3d/BEEP_WEB.png" /><img width="1080" height="663" width_o="1080" height_o="663" data-src="https://freight.cargo.site/t/original/i/3d5675e73e4b274e5ae27cf5129039502471221da592662531caf65e8edb18ba/TREE_WEB.png" data-mid="192842479" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/3d5675e73e4b274e5ae27cf5129039502471221da592662531caf65e8edb18ba/TREE_WEB.png" /><img width="3978" height="2059" width_o="3978" height_o="2059" data-src="https://freight.cargo.site/t/original/i/5943a7f940365bcbf2a575c23c7cdd88d64c571cfb0d8ea87435bb89dfd02629/PET_WARS3_TEXT2.jpg" data-mid="50985725" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/5943a7f940365bcbf2a575c23c7cdd88d64c571cfb0d8ea87435bb89dfd02629/PET_WARS3_TEXT2.jpg" /> <img width="1410" height="1800" width_o="1410" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3f78b5cf36861073373f3b4d07ecbd7577fe06e7391319b67c4d06e7399a9bcc/PSYCH2.jpg" data-mid="173390276" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/3f78b5cf36861073373f3b4d07ecbd7577fe06e7391319b67c4d06e7399a9bcc/PSYCH2.jpg" /> <img width="3525" height="4500" width_o="3525" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3a76a9116264713e14be17b9562eb1e678e04017ca1d320047489e89a06a3749/23.jpg" data-mid="80841899" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/3a76a9116264713e14be17b9562eb1e678e04017ca1d320047489e89a06a3749/23.jpg" /> <img width="2390" height="1536" width_o="2390" height_o="1536" data-src="https://freight.cargo.site/t/original/i/74cf6ea48ba113545e7dbcf39b63400cfd68ed062f9d3fc0d4d420f8489a4b71/blah-blah-blah.gif" data-mid="44338324" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/74cf6ea48ba113545e7dbcf39b63400cfd68ed062f9d3fc0d4d420f8489a4b71/blah-blah-blah.gif" />